Packaging concepts for an engagement ring direct mailer. Really cool product where the jeweler mails you different ring to try on like Warby Parker does for glasses. Simple step-by-step process swapping out different size carats so you can see what you like. The diamonds are cubic zirconia and magnetized for ease of use. The client came up with this new and inventive way for customers who loved working with them but moved out of the area. Product naming, logo design, and packaging research.
