New website. Simplified. More user friendly. They wanted to hide the pricing and give a range – so worked with the web developer to find some widgets and style them accordingly. There was a really cool filmcard animation we had for the stylists, but it was hard tracking down quotes from them. Went through 3 different home page iterations before deciding on a simple video loop. Introduced the client to callouts and features to cross-sell the variety of services. Icon development for this (corresponding price menu design). Wordmarks for spa packages to be used in social media. At one point the client threw a curve ball at us with additional subnav – so I think 4 more iterations. Worked as a team for clever messaging for each page. Here’s some logo concepts for re-brand too.
