{"id":248,"date":"2014-01-01T12:00:00","date_gmt":"2014-01-01T12:00:00","guid":{"rendered":"https:\/\/designwhatever.com\/two\/?p=248"},"modified":"2024-02-27T17:26:39","modified_gmt":"2024-02-27T17:26:39","slug":"building-a-brand-emi","status":"publish","type":"post","link":"http:\/\/designwhatever.com\/two\/building-a-brand-emi\/","title":{"rendered":"Building a Brand Concepts"},"content":{"rendered":"\n

EMI is a family of companies that make custom ergonomic equipment for other OEMS. Their brand was all over the place and they needed some cohesion. So I started with some logo designs and then moved on to their respective identity materials, without alienating their customer base. <\/p>\n\n\n\n

The custom alphabet evolved from some logo designs and centered on the idea of this square shape – moving it around in the letterform like it\u2019s a piece of equipment. It was mainly used for title case typography for readability.<\/p>\n\n\n\n

The graphic shows how all these letters, shapes and colors could fit together while retaining their own distinct personality.<\/p>\n\n\n

\n
\"\"<\/figure>\n<\/div>\n\n
\n
\"\"<\/figure>\n<\/div>\n\n
\n
\"\"<\/figure>\n<\/div>\n\n
\n
\"\"<\/figure>\n<\/div>\n\n
\n
\"\"<\/figure>\n<\/div>","protected":false},"excerpt":{"rendered":"

EMI is a family of companies that make custom ergonomic equipment for other OEMS. Their brand was all over the place and they needed some cohesion. So I started with some logo designs and then moved on to their respective identity materials, without alienating their customer base. The custom alphabet evolved from some logo designs […]<\/p>\n","protected":false},"author":1,"featured_media":255,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"nf_dc_page":"","cybocfi_hide_featured_image":"yes","_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[25,2],"tags":[],"class_list":["post-248","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-identity-materials","category-logo-concept","has-thumbnail"],"jetpack_featured_media_url":"https:\/\/i0.wp.com\/designwhatever.com\/two\/wp-content\/uploads\/2024\/02\/EMI-INTRO-bg.png?fit=1024%2C768","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"http:\/\/designwhatever.com\/two\/wp-json\/wp\/v2\/posts\/248","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/designwhatever.com\/two\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/designwhatever.com\/two\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/designwhatever.com\/two\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/designwhatever.com\/two\/wp-json\/wp\/v2\/comments?post=248"}],"version-history":[{"count":5,"href":"http:\/\/designwhatever.com\/two\/wp-json\/wp\/v2\/posts\/248\/revisions"}],"predecessor-version":[{"id":1044,"href":"http:\/\/designwhatever.com\/two\/wp-json\/wp\/v2\/posts\/248\/revisions\/1044"}],"wp:featuredmedia":[{"embeddable":true,"href":"http:\/\/designwhatever.com\/two\/wp-json\/wp\/v2\/media\/255"}],"wp:attachment":[{"href":"http:\/\/designwhatever.com\/two\/wp-json\/wp\/v2\/media?parent=248"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/designwhatever.com\/two\/wp-json\/wp\/v2\/categories?post=248"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/designwhatever.com\/two\/wp-json\/wp\/v2\/tags?post=248"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}