Nurses have to go through rigorous training to achieve Magnet status. Less than 10% of hospitals in the nation have achieved this. These are just a few of the items from an extensive marketing campaign for Memorial Hospital. The challenge with this campaign was informing the public just how important this designation is to their healthcare. We had basically stamped every material coming out with the “Magnet Recognized” icon and tag – but was it really getting through to patients and the community? If you spend a lot of money on media and repeat the same message it will.
