Lincoln Surgical is a surgical group in southern Illinois. They needed a rebrand and wanted something that looked collegiate, to show the education of the surgeons. There were several iterations of the scalpel before deciding on the classic design.
Projects included business card, letterhead, envelope, pocket folder, inserts, brochures and website. We also did an online newsletter to target referring physicians & hospitals to communicate their latest hire and new capabilities as well as any other news that could help their patients.
After launching the rebrand, we would work with their surgeons who mainly focus on plastic surgery and create a sort of “sub-brand” – The Lincoln Allure.
