General branding for an entrepreneurship association that works with universities and startups. They rebooted their logo which was a mouthful (United States Association of Small Business and Entrepreneurship) into a simple acronym: USASBE. Designed the overall look and feel in the form of pull-ups, graphics, flyers, social media. I also suggested iconography to help callout the different benefits of being a member, these elements would go on to serve that same purpose on their website. I really liked how their branding came together while leaving the conference design to live on it’s own.
Certified • USASBE
After establishing their overall look & feel last year, USASBE requested us to focus on developing their certification line. Throughout the year we worked with them to create web graphics and literature pieces for various certifications: rural entrepreneurship, hospitality, teaching & learning, and social entrepreneurship.
